JP & Associates Realtors (JPAR) agency, which was founded in 2011, just as real estate markets were reviving from the 2008 debt crisis, is growing exponentially despite the current crisis. The team expanded its real estate empire out of Dallas, Texas, riding the wave of last decade’s real estate boom. With good governance, JPAR has grown its franchise to 19 states to date. How can RE agencies grow in similar ways?
Franchise as a Solution to Territorial Growth
JPAR opened its business to franchise in 2018 and achieved its expansion in just a couple of years. But the plan won’t stop here. JPAR hopes to keep that pace and reach all 50 states by 2023. Having a clear business model that can work in multiple states or be adjusted based on the local trends, market, and governance is key to US-wide growth. To foster growth, JPRA offers detailed guidance on opening an office and deploying the successful realtors business model. With the model of building a full-service, quickly profitable brokerage, JPAR managed to earn recognition as one of the top 10 franchises in the USA, and the fastest-growing brokerage for 2019.
JPAR is all about building a working model, and each new franchisee gains access to detailed startup materials. The franchise was created with a full-time brokerage in mind, aiming for fail-proof governance and mentorship. The expansion invites anyone not happy with their current job or another brokerage to join.
Senior Leadership & Sector Experience
Apart from the territorial growth, JPAR’s senior team believes that leading that kind of expansion is all about talent, and finding the right people. At the head of JPAR now stands Geoff Lewis, former president of RE/MAX, and widely known as a real estate rock star. At his side is Mark Johnson, corporate CEO, and a former senior member at Tom Ferry. Having the right people in top positions is hard, but very rewarding when everyone has the needed skills and is open to face the challenges our times bring.
“We believe a productive team, friendly environment is the future of our industry; thus, our company was built by top producers, for top producers”
Strong Vision, History & Foundation
JPAR, carrying the name of its founder, Giuseppe “JP” Piccinini, is the American dream come true. JP, currently head of Vesuvius Holdings, immigrated from Italy as a teen and tried his hand at real estate in 2005. Soon, he won the Rookie of the Year and became a Top Producing Agent. He started his own agency after moving to Dallas, with some experience under his belt. A clear vision and mission for a company set the tone and it is important for business development and branding.
Choosing the Right Business Model for your Business
To grow his business, JP chose an agent-focused approach, 100% fueled by commissions. Initially, the agency gathered just 25 agents and grew its force to 3,200. Of those, a thousand are franchise-based agents. With its skill in attracting talent, JPAR is confident of its potential for national outreach. To build a strong foundation, JPRA uses an agent-centric approach, combining community outreach, productivity, mentoring, and support. JPAR supports agents that wish to be highly productive while staying engaged with their local culture.
“We’ve set out to change the way real estate is done by building an agent-centric brokerage. We take care of compliance and much of the training, allowing the brokers to focus on our most important asset– our people,” JPAR stated in its mission.
Mentoring & Support for New Brokerages
Joining JPAR means using its proprietary business information platform, B.O.S.S.S. Each new member of the team goes through on-site training. JPAR did not skip essentials such as health insurance for the newly joined agents. After establishing a brokerage, JPAR assists with compliance and accounting and offers industry discounts from selected suppliers. The training and business system bring to the table innovative approaches to marketing and customer management and proprietary instruction in lead generation. All those steps lead to joining a team with a spirit of growth and success.
The goal is to create a franchise with top-performing agents, even when starting from zero. JPAR is all about the details, starting with a strong brand, and even assisting with physical office arrangements. For agents, this means a fail-proof recipe and an environment where they keep most of their earnings.